Uses of secondary research include all of the following EXCEPT a. Identifying the problem b. Story completion c. Develop an approach to the problem d. Estimating demand

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1) Uses of secondary research include all of the following EXCEPT:
a. Identifying the problem
b. Story completion
c. Develop an approach to the problem
d. Estimating demand
Transcribed Image Text:1) Uses of secondary research include all of the following EXCEPT: a. Identifying the problem b. Story completion c. Develop an approach to the problem d. Estimating demand
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