Internal Analysis of UPS A) An analysis of your service company using the Services Marketing Mix.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
Problem 5DYMP
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Internal Analysis of UPS
A) An analysis of your service company using the Services Marketing Mix.
B) An analysis of the service company using the 4I's framework
C) Analyse the nature of the service encounter of the service company
Transcribed Image Text:Internal Analysis of UPS A) An analysis of your service company using the Services Marketing Mix. B) An analysis of the service company using the 4I's framework C) Analyse the nature of the service encounter of the service company
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