As a database marketing consultant you have been asked by a client who runs a tourism destination to explain the value of building a customer database. Write a proposal justifying what information you would hold on the database, evaluate the benefits it would deliver and explain how you would maintain this data. What are the legal and regulatory issues in managing the database?

Imagine you're trying to select a new credit card. Identify 4 attributes of a credit card you would consider in making your selection. Write a brief description of each attribute and how you would use it to select a credit card. Where would you file a complaint if the issuer of the credit card you select later treats you unfairly?

How does data preprocessing contribute to improving customer segmentation and marketing strategies in e-commerce?

How can businesses effectively measure customer satisfaction and use the data to improve their marketing efforts?

How does a marketing decision support system (MDSS)allow marketers to easily get the information they need?

the task of marketing reserch is to assess the information needs and provide management with relevant, accurate, reliable, cheap, and current information. True or False

Marketing is Group of answer choices finding out the needs and wants of potential buyers (whether organizations or consumers) and then providing goods and services that meet or exceed the expectations of those buyers Finding out what the firm has to offer and then selling it to the best prospects Creating a need for the items that the firm has, advertising it, and selling it Selling a company's products or services to its customers

Primarily, we want you to examine the branding strategies of our competitors. This report will function as a brand audit that allows us to examine our competitors’ strengths, weaknesses, customer expectations, and our own relative position in the market. These details form the basis of the main branding elements. I met with our CEO, Shanice Watts, and she wanted me to emphasize the following eight categories we would like you to analyze in your report about our two biggest competitors: brand personality brand image brand identity brand differentiation brand positioning brand communication brand loyalty brand equity (including financial equity) Slate’s executive teams are really looking forward to your report. Thanks for helping us with this.

TRUE/FALSE When using a market segmentation strategy, a firm tends to lose control of costs because of the number of segments it competes in.

Describe the key features of CRM analytics and reporting for tracking sales and customer service performance.