Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
expand_more
expand_more
format_list_bulleted
Related questions
Question
What is a customer relationship management (CRM) program?
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution
Trending nowThis is a popular solution!
Step by stepSolved in 2 steps
Follow-up Questions
Read through expert solutions to related follow-up questions below.
Follow-up Question
Know the reason why do retailers want to treat customers differently?
Solution
by Bartleby Expert
Follow-up Questions
Read through expert solutions to related follow-up questions below.
Follow-up Question
Know the reason why do retailers want to treat customers differently?
Solution
by Bartleby Expert
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Data collection strategy prior to data entry?arrow_forwardInvestigate the role of customer lifetime value (CLV) in optimizing business models and customer retention strategies, with a focus on e-commerce and subscription-based services.arrow_forwardWhat are the customer contact channels and their key beneifts?arrow_forward
- Discuss the role of operational CRM in customer interaction management.arrow_forwardDefine the term Reporting Format?arrow_forwardWith the current economic conditions and marketers using price to attract customers, will it be difficult for marketers to return to 'regular or retail' prices? Will the consumer be too used to low pricing, making it very hard to allow marketers to return to the higher prices?arrow_forward
- Are warranties/guarantees an important marketing tool? Explainarrow_forwardExplain the core components of a Customer Relationship Management (CRM) system and their functions.arrow_forwardWhat is customer relationship management (CRM)? How are firms integrating this information into their marketing and general business practices?arrow_forward
- Define Customer Relationship Management (CRM) and its key components, such as customer data management, sales automation, and marketing automation.arrow_forwardWhat are some common features of CRM software that assist with sales and marketing efforts?arrow_forwardWhat are the primary components and functionalities of a Customer Relationship Management (CRM) system?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,
MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning 
Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSON
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning