Instruction: Please explain and give example/s.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Instruction: Please explain and give example/s.
SPECIAL TREATMENT
BENEFITS
Special treatment includes being given
a special deal or price, getting
preferential treatment, or perhaps
receiving the "benefit of the doubt"
from the service provider
Transcribed Image Text:SPECIAL TREATMENT BENEFITS Special treatment includes being given a special deal or price, getting preferential treatment, or perhaps receiving the "benefit of the doubt" from the service provider
Confidence Benefits
Confidence benefits comprise feelings of trust
or confidence in the provider along with a
sense of reduced anxiety and comfort in
knowing what to expect.
Transcribed Image Text:Confidence Benefits Confidence benefits comprise feelings of trust or confidence in the provider along with a sense of reduced anxiety and comfort in knowing what to expect.
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