Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Cheap—and illegal—copies of pirated popular movies, video
games, and music often are available for sale in Asia within days of
their worldwide release. The entertainment industry has so far had
little success in stopping the flow of these copies into consumers’
hands. Do you think multinational economic communities should
be more effective at combating piracy? Why or why not? What
actions could they take?
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