Answered: What is relationship commitment?

Foundations of Business (MindTap Course List)

6th Edition

ISBN:9781337386920

Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:William M. Pride, Robert J. Hughes, Jack R. Kapoor

Chapter7: Creating A Flexible Oraganization

Section7.5B: Organizational Height

Problem 2CC

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What is relationship commitment?

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The relationship commitment theory of the relationship marketing states that there must be two thins present in a relationship for it to be successful. These two things are the trust and the commitment. Relationship marketing can be defined as the creation of relation with the customers by the company which is done by meeting the needs and expectations of the customers and respecting commitments.

Instead of focusing on just the short-run profits for the business, companies make use of relationship marketing because it helps the company in the long run and builds long-term meaningful relationships with the customers.

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