After viewing Red Cross ads about giving blood, Amanda donated a pint of blood at the local Red Cross office. Amanda felt that she had performed a good deed. Was this a marketing exchange: a.) no, because the Red Cross is non-profit organization. b.) yes, because the Red Cross ran an advertisement. c.) no, because the Red Cross did not provide Amanda with a product. d.) yes, because the donated blood was exchanged for a feeling of satisfaction.
After viewing Red Cross ads about giving blood, Amanda donated a pint of blood at the local Red Cross office. Amanda felt that she had performed a good deed. Was this a marketing exchange: a.) no, because the Red Cross is non-profit organization. b.) yes, because the Red Cross ran an advertisement. c.) no, because the Red Cross did not provide Amanda with a product. d.) yes, because the donated blood was exchanged for a feeling of satisfaction.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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After viewing Red Cross ads about giving blood, Amanda donated a pint of blood at the local Red Cross office. Amanda felt that she had performed a good deed. Was this a marketing exchange:
a.) no, because the Red Cross is non-profit organization.
b.) yes, because the Red Cross ran an advertisement.
c.) no, because the Red Cross did not provide Amanda with a product.
d.) yes, because the donated blood was exchanged for a feeling of satisfaction.
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