What is the definition of a brand name? A) A brand is an identifying mark for products or services.   B) a description of a product used to identify it to customs officials   C) a package of legal rights protecting a company's interest in a product’s name or logo   D)the official legal designation of a product's manufacturer or producer

As the Vice President of Rochester Preferred Travel, you are upset with Premier Promos. Premier is a catalog company that provides imprinted promotional products for companies. Your travel service was looking for something special to offer in promoting its cruise ship travel packages. Premier offered free samples of its promotional merchandise, under its "No Surprise" policy. You asked yourself, "What can we lose?" and on January 11, you placed a telephone order for a number of samples. These included: • An insulated lunch sack • A portable power strip in a zippered case • A square-ended barrel bag with fanny pack . A deluxe canvas attaché case • Two colors of garment-dyed sweatshirts All items were supposed to be free. But it seemed odd to you when they asked for your company's credit card number. This was because Premier had promised to bill you only if you decided to keep these sample items. When the items arrived, you were not pleased. You returned them all on January 21. You have…

A screening criterion that permits a firm's products to be considered as possible candidates for purchase

Trademarks may protect following brand identifiers  A. Logos  B. Words  C. Colors  D. Sounds  E. All of the above

What are the advantages and disadvantages of marketing a meatless burger under the Impossible brand

Think a product and explain the elements that make the product and distinct from similar products of the competitors.

2.Identify a specific brand of your choice from the local market that has developed a high level of brand equity. What specific aspects of that brand establish its brand equity? Critically examine based on the concepts discussed in Chapter-11.  (Minimum 150 words)

Suggest any product that has drawbacks in terms of use (old and subject to development) to make it more user-friendly in relation to the concept of HCI.

5) Plastical Company is a manufacturer of plastic box that are used by Sally's Beauty to contain its' cosmetic product. In this instance, Plastical Company acts as a A) retailer B) marketing intermediary C) customer D) media E) supplier