How do the Conjoint Models support strategic Marketing decision-making? What are the various statistical steps or analyses approaches to Conjoint Models using the use of formula/graphs to elaborate? Kindly give an example to describe how the Conjoint Models method is applied.

How does a food company forecast demand for its meat snack and sausage products? Oberto Sausage, an 85-year-old family business in Washington State, sells beef jerky and other packaged meat products, such as pork rinds and smoked sausage sticks, directly  to  mass merchandisers and supermarket chains. Oberto has been enjoying double-digit growth. The company has also been expanding its consumer marketing efforts into the digital realm; it recently concluded a successful sweepstakes promotion that invited participants to text in their entries from their cell phones. Growing demand means accurate forecasting is critical to Oberto’s ability to provide a steady supply of fresh products to the right places at the right time. Forecasting also ensures Oberto has the necessary ingredients and packaging available to fill orders on time. In its recent search for a new computer-based forecasting system, the company looked for a way to create a model of routine and ongoing…

four techniques used for forecasting sales (market researchers, delphi technique, trend analysis, and econometric models) were introduced. What are some factors when preparing a sales forecast that would lead you to rely on one or two of these techniques more than the others? Support your choice with evidence.

Use this data to illustrate how the manager might make the decision if he uses each of the following heuristics: elimination by aspects (EBA)