In 500 Words What public relations efforts are in place to help promote Johnson & Johnson efforts toward social responsibility or sustainability?
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In 500 Words
What public relations efforts are in place to help promote Johnson & Johnson efforts toward social responsibility or sustainability?
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- Discuss 2 similarities and 2 differences between Alibaba Group, Uber and Mercedes regarding their cultural values1. Name and describe the types of publics in a company’s marketing environment. 2. What are publics in the marketing context? Why are they important to marketers? Suggest the publics for a specific business. 3. Describe Generation Z. What differentiates GenZers from other demographic groups, such as baby boomers, Generation X, and millennials? 4. How would you characterize the current state of the economic environment in developed countries? How does it impact the activities and approach of marketers? 5. Why should marketers play close attention to the political environment?3. The Nike Cortez is an example of a product whose evolving story (narrative) is complex and multifaceted. Started as a mainstream jogging shoe, the Nike Cortez story includes adoption by west coast gangs like MS-13, as well as artists and hip-hop artists more recently. Using our discussions of a brand community, explain how the Nike Cortez could become the focal point for such diverse groups of consumers.
- 1) Cathy's Fashions is a small yet successful retail chain that sells women's clothing and accessories with a focus on buyers who have relatively higher income. For this specific purpose, the firm has rolled out several marketing initiatives aimed at women of a specific demographic. This is an example of ________. A) ambush marketing B) social marketing C) societal marketing D) target marketing E) cause marketing 2) Standard Chartered Bank is the sponsor of the annual Marathon in Hong Kong, which is attended by many fans and watched by viewers worldwide. The Standard Chartered Bank’s logo and name are displayed throughout the racecourse. Standard Chartered Bank most likely sponsors this event in order to appeal to which of the following types of publics? A) financial publics B) citizen-action publics C) government publics D) general publics E) internal publics 3) Happy Holidays, chain of travel agencies has identified the lesbian, gay, bisexual, and transgender (LGBT) community as…Visit Bluefish’s website (bluefish.digital/our-work/timberland-pro-videocontent-and-social-media-management/) and read about it’s TimberlandPro campaign. What were the goals of the integrated marketingcampaign? Which IMC channels were used? How do those channelscontribute to the success of the IMC campaign in achieving its statedgoals?1. what are the basic requirements or criteria for effective market segmentation? 2. explain the difference between a monopoly and an oligopoly. what creates oligopolies? 3. define environmental scanning. what are the 5 components of the external marketing environment?
- Evaluating current consumer behaviors as it relates to societal and ethical sustainability – how has Netflix used this message? What went wrong/right? What can Interflix learn from Netflix to integrate into a well thought out sustainability plan? Describe the benefits to Interflix for creating marketing campaigns using sustainability.1. Based on information drawn from the case, elaborate how Adidasstrategized its “Word-of-Mouth Marketing” in details. Your answershould help clarify the differences between Viral Marketing andBuzz Marketing.Building trust in with emerging market consumers using the consumer mind space model. Explain how you will build trust in your brand (pop tarts) with consumers in the emerging city by using the consumer mind space model as your guideline. In your explanation: • Discuss the importance of each of these concepts in terms of entering the brand into an emerging city
- Compare and contrast core beliefs/values and secondary beliefs/values. Provide an example of each and discuss the potential impact marketers have on each. (AACSB: Written and Oral Communication; Reflective Thinking)1. Evaluate the strategy Mazda is using to advertise the new MAZDA6 sports sedan. Do you agree with the decision to use a more mature and less playful approach for the MAZDA6 and why? 2. What recommendations would you make to Mazda regarding its integrated marketing communications strategy as the company moves forward? 2 things Please explain in your own thoughtsWhich platform did Mr. Ray’s marketing team advise him to use for the launch of a new product? Mr. Ray is looking for a platform to launch his product. His marketing team advises him to launch the product via newspaperssocial mediabillboardsas it is free advertising and improvesproduct qualityconsumer welfarebrand recognition.