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What role does product quality play in achieving and maintaining customer loyalty?
Step by step
Solved in 3 steps
- How does the role of a Customer Success Manager ensure that the end product aligns with user expectations and needs?Select a product you are familiar with. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?How is customer satisfaction measured?
- What are the factors that influence a customer's post-purchase evaluation of a product or service?What are the necessary steps involved to attain customer valueThink of a type of customer that you know reasonably well. Try to identify some unmet needs of this type of customer and to think of some new features of the products and/or services they purchase that would excite them. Why do you think these features are not being offered?
- What value does a minimalistic handbag offer to consumers that makes it unique or superior to other similar products on the market, and that is it likely to make it successful?What can be a particular product (goods or service) that can be offered in the market that can eventually gain customers' loyalty?Select a product you are familiar with. Do research about that product. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?