What is the best postioning Strategy for Shiseido company in Asia? High touch? High Tech?

Suppose you are a team leader of a marketing department in a renowned pharmaceutical company. There are a lot of anti-ulcerant drugs are here by different names by different pharma companies, and those products are doing well in the market.  Your company thinking to launching a anti-ulcerant drugs under generic name is Pentoprazole. Now how you can grab the market?  What are the different strategies you're gonna take to market your product or how you can advertise your product?  What are the techniques you are gonna take?  Please answer at your own words.

The best test of whether potential entry is a strong or weak competitive force is A) whether the industry's driving forces make it harder or easier for new entrants to be successful.   B) the strength of buyer loyalty to existing brands.   C) whether the strategies of industry members are well matched to the industry's key success factors.   D) whether the industry offers an opportunity for a blue ocean strategy.   E) to ask if the industry's growth and profit prospects are strongly attractive to potential entry candidates.

Why is researching the market so important when considering starting a new business?  Why do you think Nokia failed?