n your role as the Strategic Marketing Director for your organization, or an organization of your choice, you have been asked by the Board of Directors to develop a Strategic Marketing plan and present it at the next board meeting. In order to produce the marketing plan, you will need to undertake a strategic marketing audit. Your marketing plan, which should cover the medium-term period (as relevant to your organization and sector) should be underpinned by the marketing audit. In preparation for the meeting, you have been asked to carry out the following tasks: Using a marketing planning framework of your choice, prepare a medium term strategic marketing plan and present it to the board of directors by including the following areas • Strategic intent (Vision/ Mission and Values) • Marketing objectives • Market segmentation - STP • Marketing Strategy - Ansoff’s Matrix, Generic strategies, branding strategy, competitive advantage • Tactics - 7 Ps, Organizational structure • Actions & Control - Balance score card, Budgets, Schedules
In your role as the Strategic Marketing Director for your organization, or an
organization of your choice, you have been asked by the Board of Directors to develop
a Strategic Marketing plan and present it at the next board meeting. In order to produce
the marketing plan, you will need to undertake a strategic marketing audit. Your
marketing plan, which should cover the medium-term period (as relevant to your
organization and sector) should be underpinned by the marketing audit. In preparation
for the meeting, you have been asked to carry out the following tasks:
Using a marketing planning framework of your choice, prepare a medium term
strategic marketing plan and present it to the board of directors by including the
following areas
• Strategic intent (Vision/ Mission and Values)
• Marketing objectives
• Market segmentation - STP
• Marketing Strategy - Ansoff’s Matrix, Generic strategies, branding strategy,
competitive advantage
• Tactics - 7 Ps, Organizational structure
• Actions & Control - Balance score card, Budgets, Schedules
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