Hands-On Marketing: Crafting a Simple Strategic Plan Select a retail establishment you will use for analysis. Identify its direct competitors, its target market and positioning, its strategy with respects to its competitors, its retail formats and its bases for developing a competitive advantage relative to its competitors. Outline the retailer's strengths, weaknesses, opportunities and threats relative to its competitors. Pick a specific market which the company does not operates/caters and make a recommendation of whether the retailer should enter the market and if so, how it should do so. Below is the prescribed format to be accomplished and submitted on or before the Final Examination period. Name of Retail Establishment Target Market Market Position Current Retail Format Situational Analysis (SWOT)
Hands-On Marketing: Crafting a Simple Strategic Plan Select a retail establishment you will use for analysis. Identify its direct competitors, its target market and positioning, its strategy with respects to its competitors, its retail formats and its bases for developing a competitive advantage relative to its competitors. Outline the retailer's strengths, weaknesses, opportunities and threats relative to its competitors. Pick a specific market which the company does not operates/caters and make a recommendation of whether the retailer should enter the market and if so, how it should do so. Below is the prescribed format to be accomplished and submitted on or before the Final Examination period. Name of Retail Establishment Target Market Market Position Current Retail Format Situational Analysis (SWOT)
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:Hands-On Marketing: Crafting a Simple Strategic Plan
Select a retail establishment you will use for analysis. Identify its direct
competitors, its target market and positioning, its strategy with respects to its
competitors, its retail formats and its bases for developing a competitive
advantage relative to its competitors. Outline the retailer's strengths, weaknesses,
opportunities and threats relative to its competitors. Pick a specific market which
the company does not operates/caters and make a recommendation of whether
the retailer should enter the market and if so, how it should do so.
Below is the prescribed format to be accomplished and submitted on or before
the Final Examination period.
Name of Retail Establishment
Target Market
Market Position
Current Retail Format
Situational Analysis (SWOT)
Recommended Strategies
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