If Gree Electric Appliances Inc decides to enter the Malaysian market, what are the possible reasons? and what is the profile of the Malaysian market now? Please elaborate from the perspective of international marketing.
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If Gree Electric Appliances Inc decides to enter the Malaysian market, what are the possible reasons? and what is the profile of the Malaysian market now? Please elaborate from the perspective of international marketing.
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- International marketing is more complex than domestic marketing. Provide three reasons why that is the case and support your answers with examples.Evaluate at least three international market entry methods for the selected product/service in Israel. What are the advantages and disadvantages of each method?Critically evaluate the international marketing strategy of a company of your choice. It isexpected that your company will be a major multi-national company operating in most of themajor markets of the world. This assignment entails the identification of the company’s mission statement and the role ofinternationalisation in its business strategy. The main concepts of international marketingshould be applied to your case company. Your report should include:i. The company’s motives for international growthii. The markets targetediii. The methods of market entryThe implementation of the marketing mix should be discussed and the success or otherwiseof its international strategy should be evaluated.
- a) What are the advantages and disadvantages of a firm establishing its own distribution in international markets, and what forms might this take? What criteria should be applied when managing an agent or distributor in international markets successfully? b) Discuss the competitive advantages (if any) of forming and sustaining mutually beneficial business-to-business relationships in international business markets.Suggest the most suitable market entry mode for selling the Jamaican time and patience bakery bread in germany, e.g. exporting,licensing, franchising, joint venture, wholly-‐owned subsidiary, etc. Explain your rationalefor the choice of entry mode for your product in detail.Language barriers, translation problems, and cultural differences have generated numerous headaches for international marketing managers. True or false? Explain with an example?
- Evaluate the potential for expansion of Takaful industry in Malaysia, potential for international expansion and market entry into a new country. You can assess the potentials from the perspective of government, regulatory environment, cultural considerations, and competitive landscape in the target marketExplain why customer segmentation is important in international marketing ( Note: you are not being asked to explain what customer segmentation is – only why it is important in international marketing.Why is it important to understand history and geography when talking about international marketing?
- There are multiple ways a company can enter a foreign market. Explore two possibilities such as exporting, foreign direct investment, and collaborations (joint ventures, alliances, licensing, franchising), and evaluate the pros and cons of each method. Which types of products and services would be appropriate for each market entry method?You are operating in Jamaica and want to market your Hand Sanitizers to Brazil. Conduct an assessment of the mode of entry you will utilize based on the 5 modes discussed in the course (exporting, licensing arrangements, partnering and strategic alliances, acquisitions, establishing new, wholly owned subsidiaries). Discuss two (2) potential advantages and two (2) disadvantages of the mode of entry selected. Conduct research on two (2) companies that failed when using the mode of entry you have selected for your product. Company names must be stated and what led to the failure must be clearly identified.Despite companies engaging foreign agents and distributors in their distribution channel, unauthorized international traders are able to legally import various genuine products into Ghana. With relevant illustrations, discuss five (5) reasons why manufacturers should be worried.