Identify a company that has used unique and innovative packaging for its products.  Describe how the packaging achieves the following goals: Identifies the brand Conveys descriptive and persuasive information Facilitate product transportation Protection Storage Aid consumption Describe the use of color and how color enhances the packaging

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter11: Product And Branding Concepts
Section11.8: Three Major Objectives Of Packaging
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Identify a company that has used unique and innovative packaging for its products. 

Describe how the packaging achieves the following goals:

  • Identifies the brand
  • Conveys descriptive and persuasive information
  • Facilitate product transportation
  • Protection
  • Storage
  • Aid consumption
  • Describe the use of color and how color enhances the packaging
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