How do you find an organization's core competencies and capabilities? How do you identify the four elements of the value proposition for an organization’s product/service?
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How do you find an organization's core competencies and capabilities?
How do you identify the four elements of the value proposition for an organization’s product/service?
Step by step
Solved in 2 steps
- Exactly how can a smaller company benefit from the value proposition road map?How can observations and experiments help organizations develop new products and services that meet customers' needs?Select an organization that you purchase products or services from and identify the organization’s touch points. Are they effective? Can they be improved? If so, how?
- 2. Think about a product/service you or your family really like and explain in detail why you like the product/service. Discuss the features you really love about that product or service. Are these features unique to that specific product? Do these reasons make you feel loyal to a product or brand?A company that uses a customer relationship management system and what are the dimensions?Explain how understanding the customers' needs , wants and expectations helps an organization deliver value.
- What is value and how is it determined and measured?Pick two product categories – one should be a physical good and the other should be a service.A) For both the physical good and the service, outline and discuss how the three product levels could be structured. B) For both the physical good and the service, relate these three product levels to the consumer needs. C) In your opinion, how useful is it for a marketer to divide the product into its several product levels?1. Using your Creative Mind, conceptualize a new product or service. What is the purpose or use of your product or service? Does your product concept appeal to the senses and emotions? Does your product or service have aesthetic appeal? Will it elevate its intended consumers to a new level of self-actualization?