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- 1.Describe the role of resellers who comprise one of the major categories of business customers. 2. Describe marketing segmentation. 3. Identify and explain the importance of cultural influences and how they affect consumer decision-making. 4. Explain the roles of marketing research and its importance in making marketing decisions.Your company's marketing manager implements the company's new marketing strategy and tactics on the market. What types of information does your marketing manager need to monitor to judge the plan's implementation success and strategic effectiveness ? a. human resources numbers, company budget, competitor campaigns b. profits, customer relations, sales information, and competitor reactions c. administrative costs, billing procedures, customer complaints, worker turnover rates Please explain why you chose A,B or CMarketing Questions 1. The task of designing, collecting, analyzing and reporting, known as ________ is intended to define marketing problems or opportunities. 2. The buyer’s willingness and ability to buy along, buyer’s consideration to alternative brands, and their income are determinants of _______. 3. A _____ is designed to avoid direct competition of larger companies pursuing the bigger segments. 4. A(n)_____________________ attempts to maintain a strong position in its core product-market(s) but also seeks to expand into new (often closely) related markets. 5. The analysis of how consumer perceive one’s brand in comparison to the competition is known as ______. 6. Companies that establish formal policies and guidelines to ensure that the messages communicated to the customer reflect their unique values and competencies are creating a ____________________________. 7. The rate at which an innovative new product category passes through the _________________________ is…
- Need the correct answer to this practice question I found online please The is/are what businesses consider when judging the success of an advertising campaign. largest goal Income statement primary objective O top five prioritiesRemembering the target market segments you identi- fied in Chapter 7 for your marketing plan: 1 (a) Identify which one of the four social media described in the chapter would be most useful and (b) give your reasons. Would you consider other social media such as Pinterest? Why or why not? 2 Briefy describe (a) how you would use this web- site to try to increase sales of your products and (b) why you expect target market customers to respond to it.To create customer value and build strong customer relationships, marketers know they cannot go it alone; therefore, they practice Select one: a. database marketing O b. attractive Web site design O c. partner relationship management O d. customer equity
- What is the most important part of the marketing plan? Executive Summary Company Profile Budget O Market Segmentation and Targeting A company that wants to implement a market orientation would need to do what? Do research on its customers, competitors, and markets. Do research on its location Do research on its consumers, customers and new trends Do research on different marketing strategiesIn Gass, 10-25 Minutes for Teams Successful firmshave a competitive advantage because they are ableto identify distinctive competencies and use lhese toaeate differential benefits for !heir customers. Consider your business school or your university. Whatdistinctive competencies does it have? What differential benefits does it provide for students? What is itscompetitive advantage? What are your ideas as to howyour university could improve its competitive position?Write an outline of your ideas.According to the five-step model of the marketing process, a company should before designing a customer driven marketing strategy. a. understand the marketplace and customer needs and wants O b. construct an integrated marketing program O c. use customer relationship management to create full partnerships with key customers d. determine how to deliver superior value to customers e. build profitable relationships with customers
- 1. What are the importance of having Customer Relationship Management in a company? State at least three advantages of having CRM in the company 2. Give one company that represents Color Marketing and know the reason why they use that color.B. According to the five forces model levels of competition for customers translate to levels of profit in the industry Select one: O a greater, equal Ob lower; equal • greater, lower O d. lower, lower Oe greater higher Clear my.choice3) If the Company have no marketing strategy, explain the following consequence that might affect to their goals, mission and objectives. a) Losing out to competitors b) Losing market share to existing and start-up competitors c) Gaining and retaining fewer customers d) Missing out on opportunities for better targeting e) Lack of planning and discourage to execute good ideas. f) Easily collapse g) No direction in attaining the company’s goals and objectives h) Lack of management