Repackaging a Global Brand: A Case Study Analyzing the Capital Expenditure Decision

In what ways can organizations leverage marketing research methodologies to intricately evaluate the multifaceted impacts of pricing strategies and promotional tactics, considering diverse market segments, competitive dynamics, and evolving consumer preferences, while navigating inherent complexities and uncertainties within the market landscape?

Using relevant examples, explain the concept of value for money and discuss the elements of value for money in the context of designing, implementing, monitoring, and evaluating public programmes in a developing country such as Ghana.

Create your own brand. State what product/ service you want to sell in the market and why you think this product would be purchased by the consumers. Who are your rivals and What different do you have to offer to the consumers? Now, choose 2-3 elements from the brand elements mix and state the reason why you choose them and how those elements would work for your company. (For eg: if you are choosing a brand logo, create a logo for your brand, if choosing a brand name, create a name for your brand, etc.?