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- What is the equally likely decision model? Explain briefly plzIn which of the following the buyer is highly involved in the purchase of products? Both habitual buying behavior and variety seeking buying behavior Complex buying behavior Dissonance reducing buyer behavior Both complex buying behavior and dissonance reducing buyer behaviorAn automobile manufacturer observes the demand for its brand increasing as per capita income increases. Sales increases also follow low interest rates, which ease credit conditions. Buyer purchase behavior is seen to be dependent on age and gender. Other factors influencing sales appear to fluctuate almost randomly (competitor advertising, competitor dealer discounts, introductions of new competitive models).a) If sales and per capita income are positively related, classify all variables as dependent, independent, moderating, extraneous, or intervening.b) Comment on the utility of a model based on the hypothesis.
- a basic model of consumer buying behaviour is called the? a) stimulus-response model b) buy-sell model c) consumer-buying model d) stimulus-buying modelThe consumer decision-making process involves need recognition, the search for information, evaluation of alternatives, the purchase decision, and post-purchase behavior. () a) True b) FalseHow can knowledge of the decision rulesconsumers might use in a certain purchaseassist a firm in developing marketingstrategy?
- discuss what is discounted decision tree analysisYou have been appointed as a marketing manager for Tumfwane enterpriseslimited based in Mufulira in the Copperbelt that offers hospitality services to themarket. You managing Director wants to know the consumer buying decisionprocess. Write a memo to her using an appropriate diagram to explain the buyingdecision process of a consumer? The president of a large manufacturer of household appliances that aremanufactured and sold in Zambia, has asked you to develop a system formonitoring and evaluating the impact of major environmental trends in thiscompany’s strategies and programmes. Briefly describe your proposed system interms of how you would organize your scanning activities, and evaluate the impactof each Stouffer’s foods holds a commanding share of the growing market for low-caloriefrozen entrees with its lean cuisine product line. To maintain its lead as the marketcontinues to grow, what strategic marketing objectives should Stouffer focus onand why?what is a convience sample
- What are similarities between choice based approach and preference based approachWhat are the two types of preference model marketers use to understand how consumers make trade-offs? What are the differences between these two preference models?Compare and contrast the choice-based and the preference-based approaches to consumer choice behaviour.