Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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What is meant by the term "data warehousing," and how does this concept contrast with that of a "data warehouse"?
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- As compared to the notion of a "data warehouse," what does the word "data warehousing" mean?arrow_forwardIn data warehousing, what does the phrase "Hybrid Approach" relate to?arrow_forwardExplain and list all the benefits in the CBP related to purchasing groceries from your local supermarket and have it delivered.arrow_forward
- Discuss the concept of slowly changing dimensions (SCDs) in data warehousing. What are the different types of SCDs, and how do they impact data warehouse design?arrow_forwardDiscuss data warehousing architectures, such as enterprise data warehouses (EDWs) and data lakehouses, and their suitability for different business needs.arrow_forwardThere are several advantages to employing a cloud-based architecture to supply data warehousing services.arrow_forward
- Explain why you are using transaction processing systems, customer relationship management systems, and supply chain management systems in your business.arrow_forwardUsers of data warehouses should be considered. People may be classified into three groups: occasional, frequent, and power users, correct? If this tactic isn't working, look at other ways to categorise your customers.arrow_forwardIn the context of data warehousing, what does it mean to use a "Hybrid Approach"?arrow_forward
- There are nine crucial elements to an e-commerce process architecture, which is the basis for e-commerce activity in many firms today. Why not mention and extensively describe at least five of these steps?arrow_forwardWhat is the impact on the perfect order metric when shoppers purchase substitute products? Why should more firms use this metric to evaluate the performance of their suppliers?arrow_forwardDefine data warehousing and explain its importance in modern business intelligence. What are the key components of a data warehouse architecture?arrow_forward
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