In which of the following the buyer is highly involved in the purchase of products? Both habitual buying behavior and variety seeking buying behavior Complex buying behavior Dissonance reducing buyer behavior Both complex buying behavior and dissonance reducing buyer behavior

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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In which of the following the buyer is highly involved in the purchase of products?
Both habitual buying behavior and variety seeking buying behavior
Complex buying behavior
Dissonance reducing buyer behavior
Both complex buying behavior and dissonance reducing buyer behavior
Transcribed Image Text:In which of the following the buyer is highly involved in the purchase of products? Both habitual buying behavior and variety seeking buying behavior Complex buying behavior Dissonance reducing buyer behavior Both complex buying behavior and dissonance reducing buyer behavior
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