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Identify a product that practices captive product pricing. Spot the ways by which the company seeks to lock up the consumer, ensuring that buyers are held "captive" by the product.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Identify a product that practices captive product pricing. Spot the ways by which the company seeks to lock up the consumer, ensuring that buyers are held "captive" by the product.

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