A product that a potential buyer knows about but is not actually seeing is called an "unsought" product. Do you feel that the continued marketing of unsought products is unethical?
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A product that a potential buyer knows about but is not actually seeing is called an "unsought" product. Do you feel that the continued marketing of unsought products is unethical? Also, discuss how marketing ethics figure into decisions on branding, packaging and labeling of products.
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- A product is anything that can be offered in a market for attention, acquisition, use, or consumption that might satisfy a need or want. Products can be classified into consumer products and industrial products. List and briefly explain the four classifications of consumer products and provide examples for each.In regards to a “New Product”, state the steps and procedures which are required to be followed by a consumer for adoption of the product.Consumer Behavior has a statement; “People often buy products not for what they do but for what they mean.” From consumers’ standpoint, what do you understand from this statement? Please explain it in detail
- Ethics despite best efforts to ensure product safety,products that pose a danger to consumers sometimesreach the marketplace. At what point should marketers release information about a product’s safety to the public? how should marketers be held accountable if their product harms a consumer?Pick a product that comes in a jar or bottle that advertises benefits to your urinary system: 1) What is this product? 2) How does it benefit your urinary system in detail down to the cellular level. 3) What urinary ailments does it claim to fix? 4) Are the studies underlying these beneficial effects fully legitimate? For example, do they come from within-company sources or from outside reviewers?What is a consumer product? Describe the characteristics of each type of consumer product and give examples of each.
- What is a product? How do consumer products differ from industrial products?Why is packaging part of marketing? How does it enhance the product?Sometimes products are massively successful because consumers find a use for them separate from what the developing company initially envisioned. Find two products online that fit this description and identify their initial intended use(s), then what other use(s) consumers found for them, and finally whether companies adjusted their marketing efforts around the products