Answered: In case, you were hired by a well-known…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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In case, you were hired by a well-known marketing Agency, if your boss ask you to write a plan in order to improve service of your Agency: - What would you write about ?

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Advertising Agency

An advertising agency is a agency responsible for the creativity or advertisement of organization hiring it. An advertising agency is also responsible for executing the marketing plan for a specific organization hiring the respective marketing agency.

Marketing Plan

Marketing plan are the blue-print that defines outline of the working nature and the target market, timeline, budget, exception plan, people responsible for the activities, marketing tools (brochures, pamphlets, social media to be used, marketing content) etc.

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