In this scenario, you play the role of marketing controller and are tasked with creating a customer-performance scorecard for the toy division. What are three metrics you may potentially use?

What is a value proposition? discuss the five winning value propositions on which company might position its products? Give an example of each

Why are intermediate marketing measures and metrics necessary? Why isn’t it possible to go directly from marketing actions and expenditures to financial results? If you could go directly from mar- keting actions and expenditures to financial results, would there still be a need for intermediate measures? Why or why not?

Twenty-Nine Production Group wants to launch a new album by one of its artists. The album will be geared toward young adults. The production team is looking for ways to effectively market the album through its life cycle, and it wants your advice. How would you brand, package, and label the product during the intro, growth, maturity, and decline stages of its life cycle?