What is the market position of car insurance in South Africa?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What is the market position of car insurance in South Africa?

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Background

A Market can be referred to as a place where free trading of goods is done by people and businesses. It is a setting in which people participate to purchase and sell products and services for an exchange of price. A market can be both a physical market where the buyer and seller meet face-to-face or an online market where the buyer and seller interact remotely.

For a place to be called a market. the occurrence of an economical transaction is necessary. If there is not transaction of money is involved, the place cannot be called a market. The physical markets include establishments like brick and mortar retail stores and the online markets include digital establishments like websites and applications.

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