You are CSR at a marketing company selling marketing packages and business consulting services for $60,000. Kirk, owner of a OKCuisine, a once prominent restaurant expresses that business is slow and they don't think they want to pay that amount in the middle of a pandemic. Use your knowledge and skills in the field to sell the package successfully to this customer.

You are CSR at a marketing company selling marketing packages and business consulting services for $60,000. Kirk, owner of a OKCuisine, a once prominent restaurant expresses that business is slow and they don't think they want to pay that amount in the middle of a pandemic. Use your knowledge and skills in the field to sell the package successfully to this customer.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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