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Critical Thinking Advertising and other forms of mar- keting communications have changed radically during the last decade or so as a result of digital technology. List some of these changes. What about each of these changes has benefitted consumers? Harmed consum- ers? Benefitted marketers? Harmed marketers? What changes would you recommend?

Critical Thinking Advertising and other forms of mar- keting communications have changed radically during the last decade or so as a result of digital technology. List some of these changes. What about each of these changes has benefitted consumers? Harmed consum- ers? Benefitted marketers? Harmed marketers? What changes would you recommend?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Critical Thinking Advertising and other forms of mar- keting communications have changed radically during the last decade or so as a result of digital technology. List some of these changes. What about each of these changes has benefitted consumers? Harmed consum- ers? Benefitted marketers? Harmed marketers? What changes would you recommend?
Transcribed Image Text:Critical Thinking Advertising and other forms of mar- keting communications have changed radically during the last decade or so as a result of digital technology. List some of these changes. What about each of these changes has benefitted consumers? Harmed consum- ers? Benefitted marketers? Harmed marketers? What changes would you recommend?
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