How have Google’s profits changed over the past few years? Why have the profits changed?

Back in 2010, PepsiCo opted to shift gears, abandoning its traditional marketing approach and instead embark on an entirely new marketing strategy entitled the Pepsi Refresh Project. Read the case study provided and subsequent article (see links that follow or download from the Course Resources section on this page) along with any additional reading you choose.  In hindsight, what are the some of the key learnings from the Pepsi Refresh project that can guide IMC campaigns going forward?

How has Apple moved from its 1977 Apple II to today’s iMac?

Is Pinterest really in danger because of Google? Pinterest's newest features and enhancements cater to the ever-growing smartphone user base.

Why is researching the market so important when considering starting a new business?  Why do you think Nokia failed?

How did GE decide to expand its digital capabilities, and why did it choose that path specifically?

How Has IKEA manage to achieve his successful growth???

What is the competition for Walt Disney?

look at how Apple is pouring money into research and development (R&D) in an attempt to improve products that don't currently generate revenue, but might in the future. Is this a good idea?

Why does Pinterest consider Google its biggest rival? Why does Pinterest focus on smartphones while creating new features and products?