With today's technology and the ability to quickly identify target groups through various avenues with market data from purchases, social media, browsing history, etc., do you think a company that fails to do this would have any chance with gaining competitive advantage? Explain.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
Section: Chapter Questions
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With today's technology and the ability to quickly identify target groups through various avenues with market data from purchases, social media, browsing history, etc., do you think a company that fails to do this would have any chance with gaining competitive advantage? Explain.
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