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- As a customer, what is most important to you? Brand Value, Product Value, or Relationship Value? Please expound why? What is the difference between customer experience and customer satisfaction? Explain. As we recover and move forward from the COVID Pandemic crisis, identify 3 important factors that clients/customer value during this time and why? Discuss why Customer Satisfaction & Customer Experience is important to retain customer? What is the current biggest challenge with customers/clientele nowadays? ExplainConduct a CSR assessment for Nestle. Develop the business case for CSR and review their current processes and operations. Select 1 (one) area of focus and identify a minimum of 2 (two) CSR initiative[s] that you will implement for your organization. In this section you must: Clearly identify the initiative chosen and develop the business case for selecting it. Look to your competitors here and determine how you can gain a competitive advantage. Discuss the Key Performance Indicator[s] for each and the measurement methods you will employRead the scenario and answer the questions in this section. Managers of Best Buy had just implemented an e-commerce platform to expand their business in terms of customer base. Best Buy is a clothing retail store that offers value for money on clothing items for the family. Based on this, complete the tasks that follow. Elaborate on the e-commerce model adopted by Best Buy and further explain ANY FOUR (4) benefits of the e-commerce model to the retail company.
- Economics Suppose you are a marketing manager at AfterPay. You are facing ethical challenges in marketing the buy now pay later service. Evaluate the company from an ethical and social responsibility perspective. Based on the evaluation, identify the issues and various groups of stakeholders who have a vested interest in resolving the issues.Essay about what can you recommend manufacturing ideas/products that are profitable during this pandemic crisis Covid 19 and why?Explain the market perspective of e-commerce, from the point of how: E-commerce changed the marketing of goods? What makes first movers so important in the early stages of e-commerce? How would you describe the vision during the early days of e-commerce in terms of what the various interest groups hoped for: the computer science and information technology people?
- Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, delivering and exchanging value). What would you expect to be the same and what would you expect to be different between two companies that apply one versus the other approach? You are considering working for United Way upon graduation. Explain how the marketing goals, strategies, and markets for the nonprofit differ from a for-profit organization How has PepsiCo employed a product development strategy? Describe the value propositions the social networking sites YouTube and Facebook offer Web users.Describe for Local and Global perspective Apple Inc and detailsWhat can be Long-Term Objectives for IKEA?