How does relationship marketing give companies a competitive edge?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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How does relationship marketing give companies a competitive edge?

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Competitive advantage: It means the advantages and benefits derived by the company due its uniqueness and strategies. Thus, the companies with competitive advantage will have enjoyed the benefits derived from it. And they can compete over their competitors through competitive advantage. It creates loyal customers also.

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