Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 3 - Exercise 1
SLO 37-Understand Business Franchising Requirements
Review each example and determine the appropriate strategy: Licensing, Exporting, Contract
Manufacturing, Franchising, Joint Venture, and Foreign Direct Investment
Example 1:
Anheuser-Busch will contract with a local firm to brew and market the Anheuser-Busch
product Budweiser.
Example 2:
L'Oreal sells its beauty products to men in China.
Example 3:
KFC in Hong Kong
Example 4:
Flextronics of Singapore making a cellphone for US Cellular
expand button
Transcribed Image Text:Chapter 3 - Exercise 1 SLO 37-Understand Business Franchising Requirements Review each example and determine the appropriate strategy: Licensing, Exporting, Contract Manufacturing, Franchising, Joint Venture, and Foreign Direct Investment Example 1: Anheuser-Busch will contract with a local firm to brew and market the Anheuser-Busch product Budweiser. Example 2: L'Oreal sells its beauty products to men in China. Example 3: KFC in Hong Kong Example 4: Flextronics of Singapore making a cellphone for US Cellular
Example 5:
Campbell's Soup Company and Nakano Vinegar form Campbell Nakano.
Example 6:
Bank of America purchased office space in India for its online customer service
representatives.
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Transcribed Image Text:Example 5: Campbell's Soup Company and Nakano Vinegar form Campbell Nakano. Example 6: Bank of America purchased office space in India for its online customer service representatives.
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