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Review each example and determine the appropriate strategy. Licensing, Exporting, Contract Manufacturing, Franchising, Joint Venture, and Foreign Direct Investment Example 1: Anheuser-Busch will contract with a local firm to brew and market the Anheuser-Busch product Budweiser. Example 2: L'Oreal sells its beauty products to men in China. Example 3: KFC in Hong Kong Example 4: Flextronics of Singapore making a cellphone for US Cellular

Review each example and determine the appropriate strategy. Licensing, Exporting, Contract Manufacturing, Franchising, Joint Venture, and Foreign Direct Investment Example 1: Anheuser-Busch will contract with a local firm to brew and market the Anheuser-Busch product Budweiser. Example 2: L'Oreal sells its beauty products to men in China. Example 3: KFC in Hong Kong Example 4: Flextronics of Singapore making a cellphone for US Cellular

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Chapter 3 - Exercise 1 SLO 37-Understand Business Franchising Requirements Review each example and determine the appropriate strategy: Licensing, Exporting, Contract Manufacturing, Franchising, Joint Venture, and Foreign Direct Investment Example 1: Anheuser-Busch will contract with a local firm to brew and market the Anheuser-Busch product Budweiser. Example 2: L'Oreal sells its beauty products to men in China. Example 3: KFC in Hong Kong Example 4: Flextronics of Singapore making a cellphone for US Cellular
Transcribed Image Text:Chapter 3 - Exercise 1 SLO 37-Understand Business Franchising Requirements Review each example and determine the appropriate strategy: Licensing, Exporting, Contract Manufacturing, Franchising, Joint Venture, and Foreign Direct Investment Example 1: Anheuser-Busch will contract with a local firm to brew and market the Anheuser-Busch product Budweiser. Example 2: L'Oreal sells its beauty products to men in China. Example 3: KFC in Hong Kong Example 4: Flextronics of Singapore making a cellphone for US Cellular
Example 5: Campbell's Soup Company and Nakano Vinegar form Campbell Nakano. Example 6: Bank of America purchased office space in India for its online customer service representatives.
Transcribed Image Text:Example 5: Campbell's Soup Company and Nakano Vinegar form Campbell Nakano. Example 6: Bank of America purchased office space in India for its online customer service representatives.
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