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- Finally, what strategies will you adopt at different stages of your product/service life cycle and how will you build a strong customer relationship to gain a high market share?Describe your product or service offering as it is currently in terms of features and benefits, price and the total cost of ownership as discussed in the week’s readings Is it more product dominant or service dominant? What are the tangible and intangible aspects?Discuss how are the characteristics and marketing needs of the product and service they selected similar
- What are the core benefits should a product/service provides?What are the seven steps in the offering development process? What are the key activities in each step? Who are lead users? How should a company evaluate new ideas? What are the criteria? How does quality function deployment work?You are required to creatively develop a new product/service from the chosen company and analyze the stages of new product development that you will go through in the marketplace. Please make it long Industry List: • Education • Health Care • Airlines • Manufacturing • Pharmaceuticals
- Help with the below homework. Please explain why certain products are shifting from a "good" to a "service"? What is the implication of this shift to marketing strategy?Marketers are of the view that "Designing a service is difficult from designing a product". Explain this statement in reference to a product and service development processChoose a product or service and identify features of the three levels: Core product/service, Actual product/service and Augmented product / service. Explain Briefly