Answered: a. your distributors, b. What factors…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Question

2. You are working for a Canadian luggage company and manufacturer. Use the following product description to answer the questions below: Product Description: The luggage case has wheels and a retractable handle for pulling. The wheels move in all directions to make for easy movement when traveling. This new model is approved as a carry-on luggage piece for airline flights. It can be made of heavy-duty polyester fabric or a water- resistant tapestry fabric with leather trim; customers choice. a.How would you transport shipments of your new piece of luggage to all of keeping in mind you have retail locations in Canada, USA and Europe. Your manufacturing plant is in Nova Scotia. Explain a. your distributors, b. What factors would you consider when pricing your new piece of luggage? Explain in detail. C. Who would be your target market for this product? Explain

Expert Solution

Step by step

Solved in 2 steps

SEE SOLUTION Check out a sample Q&A here

Knowledge Booster

Learn more about

Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.

Similar questions