Identify the categories of variables used by Mattel to segment the market for Max Steel action figures. Can you suggest additional variables that Mattel might use in this market?

Q: What is the net income from the following income statement? Income Statement Sales $12,000 Returns…

A: The Net income is equal to the amount of revenue generated minus expenses, interest, and taxes. It…

Q: What factors do you think were particularly influential in Mattel’s decision to select…

A: The target market is the market that consists of people who have the most potential or likelihood of…

Q: What is the role of middlemen in the channel of distribution?

A: Wholesalers are middlemen who act as a link between producers (from whom they purchase items) and…

Q: Can you offer different levels of products or services at different price points? Please identify…

A: Price is the monetary value determined by the seller on the services and products offered by him. It…

Q: what is a transport system

A: The mix of components and their interactions, which result in the demand for travel within a…

Q: Explain what market segment profiles are and how they are used.

A: Market segment profiles are intended to provide a detailed description of a market segment in…

Q: When purchasing on a social network like Facebook, do you have to be concerned about privacy?

A: Free & Simple: Pages are free to set up and use. It take only minutes to create a Page, and you…

Q: 1. Why has Amazon succeeded online when so many other companies have failed? 2. Will the Kindle…

A: Amazon has been very well able to create proposition and at the same time it is effectively…

Q: 1. Create relationship between entreprenuership and development of start up. 2. Create relationship…

A: Entrepreneurs usually begin their careers by establishing a small business or a startup. Small…

Q: The two main approaches used in primary marketing research are: / a) longitudinal research and…

A: Marketing research gives marketers an understanding of changing preferences and trends in the…

Q: Name the five basic steps in conducting marketing research, including the two types of data and four…

A: With constant change as the norm in marketing and business, one constant remains the need for…

Q: Evaluate the concept of a retail life cycle

A: According to the retail life cycle theory, retail institutions, like the goods and services they…

Q: What is marketing research? Why is it important?

A: Market research is not about a particular method or activity, it is what businesses call their…

Q: What is big data? Why is it important to marketing research?

A: Big data means too large or complex data sets to process data processing software. Multiple field…

Q: Write a paragraph of your own supporting details. Include a definition and talk about the kinds of…

A: Finding a text's main idea can help us better understand the argument the author is attempting to…

Q: How does marketing research in other countries differ from marketing research in the United States?

A: Ans. Introduction  Marketing research fulfils various purposes by categorizing the different…

Q: Consider our decision not to reproduce Mannie Garcia’s photograph or Shepard Fairey’s poster in this…

A: Ethics is a combination of assumptions and practices for behaving ethically in a business or…

Q: How does Netflix use its marketing mix to create a sustainable competitive advantage?

A: Competitive advantage is an advantageous position that a business is willing to working on in order…

Q: Suppose you are a Product Executive of Cardiovascular portfolios. Discuss different promotional…

A: Promotion mix is a combination of elements that help in the promotion of products and services.Each…

Q: Justify market entry, exit strategies and potential risk for shoes company in philippine country

A: Every company will create value for customers in terms of products and services. It will create…

Q: Should companies consider consumer-perceived value to set prices? Why/why not? Briefly explain how…

A: Perceived Value or Value based pricing refers to the pricing strategy where in prices are set…

Q: are the major challenges of marketing in emerging markets

A: Marketing is the exchange created by the company with customers. Marketing helps the company to…

Q: Publicity and word-of-mouth are powerful forms of product promotion True false

A: Promotion: It illuminates the type of communication used to connect and communicate with the users…

Q: Elaborate the major challenges in implementing multi-channel logistics  service (MCL) towards the…

A: The multi-channel logistics and distribution strategy will help Lazada to reach maximum potential…

Q: Price strategy is one of important component of service marketing. Why is the pricing of services…

A: Ans. Introduction  Various businesses which provide services do not come up with a good and fair and…

Q: Question 1…

A: Advertising is a method of promoting our goods. The main aim of advertising is to reach out to as…

Q: However, within months, after opening few other shops around the city; Burger King’s expectation…

A: Customer segments, value propositions, channels, customer relationships, revenue streams, key…

Q: analyse the advertisement in terms of the AIDA method of advertising

A: The AIDA Model (Attention, Interest, Desire, and Action) is a marketing effect model that stresses…

Q: What is the difference between ethics and social responsibility?

A: There are numerous factors that contribute to a company's success, and business ethics and social…

Q: Is there any worry about privacy while purchasing anything on a social networking site like…

A: Social media marketing has become quite popular among businesses for promoting and selling their…

Q: Provide a brief description of Globalization and indicate three (3) ways that Globalization is…

A: Ans. Introduction  Globalization refers to the process in which trade and technology related…

Q: What type of question is this example below? How did you first see or hear about this Brand of…

A: The research in marketing is performed to identify different trends and pattern that are constantly…

Q: What is an example of a company product that does these step by step for product development to it's…

A: The product development process is an important process for any business that aspires to success and…

Q: The furniture manufacturer, and the topic of sourcing materials for the manufacturing of tables has…

A: Many factors go into developing cost-cutting measures for a company's procurement process, such as…

Q: Suppose you were buying lumber to build your own home. At the store, you compare prices of different…

A: Sustainability is a societal goal with three principles: economy, society and the environment. In…

Q: TRESemmé: South African shops pull products after 'racist' hair adverts Some of South Africa's…

A: The consequence of this is that the black identity exists as inferior to the identity of white…

Q: When using a social networking site to make a purchase, such as Facebook, which already has access…

A: Social media: It displays online communication that permits an individual or business to communicate…

Q: Some marketers believe that online stores will replace traditional stores in the near future. Other…

A: Shopping has been around for almost as long as history, and our shopping habits are constantly…

Q: What are the important decisions in developing a branding strategy?

A: Branding strategy refers to the guidelines of how a business will build a brand in the market. It…

Q: b) What value of this product can the company propose to its target customers? List three values and…

A: Every company through their products and services deliver some value to their customers in exchange…

Q: Do you think government hospitals in Ghana should conduct marketing research? Support your answer…

A: Introduction: In Ghana the health care sector mostly provided through Ministry of health, which is…

Q: What did the listeria outbreak reveal about the quality control processes at Blue Bell plants, and…

A: Blue Bell creameries is a food company, whose parent country is United States of America. It…

Q: Why is a marketer concerned about sales potential when trying to select a target market?

A: Sales potential is the capacity of the salesman to sell the product in the market. Profit-making is…

Q: Think of a business idea you would like to turn into a small business, and run as a small business…

A: One business Idea that i would like to turn into small business is book renting service. Every…

Q: Primary data is the first type of data that marketers obtain. They turn to secondary data only if…

A: Marketing Research refers to the process of collecting and analysis pf data regarding the market and…

Q: A renowned restaurant chain business would like to expand in grocery store business in a year’s…

A: If a restaurant chain business would like to expand into grocery store business within an years time…

Q: explain in detail stages of crowdfunding

A: The utilization of modest sums of funds from a significant number of people to support a new…

Q: What are the four major means of transport which is the cheapest means of transport?

A: Transportation is to move from one place to another by any source can be in any mode Roads, Trains,…

Q: Type of Company: Canvas or Blackboard Learning In 200 words, Answer the following questions What…

A: For any company to survive in the market and successfully operate their business it is crucial for…

Q: When buying merchandise, retailers must also consider other factors in terms of the merchandise…

A: The merchandise would be any item or sensible that an organization is selling to customers or…

Forecasting in Business

Forecasting is the process of predicting the future based on the past and the present data and circumstances. In other words, forecasting is the act of making a detailed analysis of future events based on the decisions made in the past as well as the present. Forecasting plays a very important role in operational management as it helps in planning and decision-making. It is not only important for the success of a business but also contributes to individual growth and success. Many business organizations or companies have failed due to the shortcomings of their forecasting.