Using YOUR OWN WORDS, define and explain, with examples, the 4 Scales of Measurements used in Marketing Research questions.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
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Using YOUR OWN WORDS, define and explain, with examples, the 4 Scales of
Measurements used in Marketing Research questions.
Transcribed Image Text:Using YOUR OWN WORDS, define and explain, with examples, the 4 Scales of Measurements used in Marketing Research questions.
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