It was advised by an international marketing consultant to understand the cultural environment prevailing in that region for developing its international marketing strategies. Why

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter9: Reaching Global Markets
Section: Chapter Questions
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An Indian FMCG major was planning to enter the Middle-East market to market its line of cosmetics and beauty products. It was advised by an international marketing consultant to understand the cultural environment prevailing in that region for developing its international marketing strategies. Why?

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