Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Why do marketers use this ‘just-below’ pricing tactic?
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- Can you offer different levels of products or services at different price points? Please identify pricing strategy and how would the customer react to it.arrow_forwardDiscuss the different factors that affect a firm's pricing strategy decision?arrow_forwardWhat role does customer satisfaction research play in shaping pricing strategies and competitive positioning?arrow_forward
- In what situations is cost-based pricing most suitable for businesses?arrow_forwardHow much does price influence your decision to buy? Does it depend on the product? What services or products are you willing to pay more? Finally, what product categories are you willing to buy generic and hence pay a lower price?arrow_forward
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