For this discussion, use the following hypothetical scenario as the basis for your response:Your business partner is strongly opposed to your proposal to charge your largest customers lower prices for your web-based services than what you will charge your smaller customers. She is arguing it is unethical, unfair, and possibly illegal.Address the following in your discussion post:Make a case that both groups of customers will be satisfied with the deal and that this is a perfectly legal form of pricing in a business-to-customer relationship.What degree is this type of price discrimination?How will the plan increase revenue?Why will both groups of customers be satisfied with the deal?Why is this a legal form of pricing?

Pricing strategy is the aspect of marketing that is concerned with the decision about the price or…

Answered: For this discussion, use the following…

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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For this discussion, use the following hypothetical scenario as the basis for your response:

Your business partner is strongly opposed to your proposal to charge your largest customers lower prices for your web-based services than what you will charge your smaller customers. She is arguing it is unethical, unfair, and possibly illegal.

Address the following in your discussion post:

Make a case that both groups of customers will be satisfied with the deal and that this is a perfectly legal form of pricing in a business-to-customer relationship.
- What degree is this type of price discrimination?
- How will the plan increase revenue?
- Why will both groups of customers be satisfied with the deal?
- Why is this a legal form of pricing?

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