[FedEx] FedEx includes what some would call a subliminal message in its logo (see below). Most consumers do not notice at first glance that there is an arrow between the letter E' and the letter X.The symbol of an arrow fits into the company's brand image of being able to transport goods quickly from one place to another. What type of "subliminal message" discussed in class is FedEx using in their logo? Is it truly subliminal? FedEx O Embedded stimuli; no O Truly subliminal stimuli: yes O Embedded stimuli: yes O Ambiguous stimuli; yes O Ambiguous stimuli: no

[FedEx] FedEx includes what some would call a subliminal message in its logo (see below). Most consumers do not notice at first glance that there is an arrow between the letter E' and the letter X.The symbol of an arrow fits into the company's brand image of being able to transport goods quickly from one place to another. What type of "subliminal message" discussed in class is FedEx using in their logo? Is it truly subliminal? FedEx O Embedded stimuli; no O Truly subliminal stimuli: yes O Embedded stimuli: yes O Ambiguous stimuli; yes O Ambiguous stimuli: no

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter18: Personal Selling And Sales Promotion

Section: Chapter Questions

Problem 1SC

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