Would it be worthwhile for Wellness Gataways to spend either $12,000 or $30,000 for advertising on November 20? If so, which figure would you recommend?
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| Would it be worthwhile for Wellness Gataways to spend either $12,000 or $30,000 for advertising on November 20? If so, which figure would you recommend? |
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- Instructions Suppose you want to promote a line of costume jewelry to upper-middle class teenaged girls. What factors, you think, would influence the buying behavior of your target market? How each of these factors will affect their buying patterns?Does the stand or belief of a company affect product sales? or do customers only care about pricing, brands, features, etc.Study the image below. Then answer the following questions: What does the picture tell? What is the motif? How does it affect you and the viewers? Is this ad effective? Will it make you buy the product? Doae Doe Dove
- You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Couples seeking away time from the kids with a high income Find 4 BehavioralSuppose a car shopper's interests could be known when she visited a dealer website. How would the dealer want to treat her? What about the OEM?please provide long answers and explain everything. What is your strategy to increase sales? What is your target market(s) to achieve the objective and why were they chosen? Describe them using demographic, psychographic and lifestyle descriptors.
- How would you discuss how you felt after a major purchase and whether it was relationship marketing (RM) or transactional marketing (TM)?Under what conditions might a marketer want to encourage RRB among consumers? When might the marketer want to try to encourage LPS? Provide a specific, if hypothetical, example to illustrate your argument.Discuss the concept of customer lifetime value. Explain why this is a concept that marketing management should strongly consider in its day to day management. You may also discuss how a company might go about implementing a program that addresses customer lifetime value.
- As the Marketing Manager for Hearst Magazines, you're responsible for promoting a new magazine called By Invitation Only. You're in the process of developing your online marketing strategy and you've identified your target customers, targeted these customers through selected online channels, created compelling ad/post copy, determined appropriate metrics to track performance, and done so within budget. Have you successfully completed all of the important steps in planning an online marketing campaign? If so, please say so. If not, please identify the step(s) that you've missed in the plan above.In what ways is the company Target addressing the needs and wants of its target consumers? please no plagiarism.What is the last phase of the planning process? How important is it to the overall marketing planning?