Answered: Explain why sales management systems…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Sales management is the process of hiring, training and motivating sales staff, coordinating operations across the sales department and implementing a cohesive sales strategy that drives business revenues. Sales are the lifeblood of any organization and managing the sales process is one of the most important functions of any business. In recent years, that process has changed dramatically as the vast majority of sales take place online or over the phone instead of in person. And in response, sales management systems have become more technologically sophisticated.

Explain why sales management systems have become more technologically

sophisticated.

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