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- Marketing planning involves the development of forecasts, objectives, policies and programmes . discuss the statement in context of marketing planning.What is the primary purpose of a marketing planning process within an organization?Discuss Why Marketing Planning is so important to use to increase revenue? How does a company benefit if they do use markeing planning?
- Explain the marketing process in your own words. The Strategic Marketing Analysis, Marketing Strategy Formulation, Marketing Mix Decisions, Implementation and controldescrive how to develop marketing plan, collecting information and forecasting demand for the new product.What is the last phase of the planning process? How important is it to the overall marketing planning?