One (1) way Incheon International Airport can improve its distribution strategies and activities to benefit its B2C customers.

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Several hundred Gap stores are located outside the United States; key country markets include Canada, the United Kingdom, Japan, and France. Gap is a global brand, but recently the company has struggled to connect with customers in the United States. Gap’s online sales fell 7.2%, according to Digital Commerce 360. Also, their digital sales fell by 99% in the quarter ended April 23, 2023. Despite these problems, the company continues to expand overseas. China presents an opportunity for Gap to increase revenues and profits in a major non-U.S. market. According to A.T. Kearney’s 2011 Global Retail Development Index for Apparel, China is the No. 1-ranked emerging market opportunity for apparel. Also, “American style” is in high demand in many parts of the world. Question:   New CEO of GAP, Richard Dickson vision and focus is to reinvigorate the brand’s appeal in an effort to boost sales. His focus is on the Chinese market. In China, Gap’s management team has responded to this situation…