Compare the evolving company orientations used to adapt to the fast-changing competitive environment. Is there one orientation that companies should be following?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
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Compare the evolving company orientations used to adapt to the fast-changing competitive environment. Is there one orientation that companies should be following?

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