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eeeee Directions: Read the situation below and make a proposed Value Proposition (VP) and Unique Selling Proposition (USP) that is convincing enough to attract customers. Do this in your notebook. Situation: Ricardo Herrera owns a big sari-sari store named HERRERA Merchandising in Barangay Bacani, San Miguel, Bulacan. He noticed a number of his customers get their remittances from their OFW families/relatives in the city proper. They use the remittance afterward to buy basic goods from Mr. Herrera. With this, he became interested with the remittance business, because he thinks he will have a substantial number of customers who will claim remittance through him and will buy his sari-sari store afterwards. Value Proposition: Unique Selling Proposition:

eeeee Directions: Read the situation below and make a proposed Value Proposition (VP) and Unique Selling Proposition (USP) that is convincing enough to attract customers. Do this in your notebook. Situation: Ricardo Herrera owns a big sari-sari store named HERRERA Merchandising in Barangay Bacani, San Miguel, Bulacan. He noticed a number of his customers get their remittances from their OFW families/relatives in the city proper. They use the remittance afterward to buy basic goods from Mr. Herrera. With this, he became interested with the remittance business, because he thinks he will have a substantial number of customers who will claim remittance through him and will buy his sari-sari store afterwards. Value Proposition: Unique Selling Proposition:

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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customers. Do this in your notebook. and customers. Do this in Situation: a substantial number of customersS who will claim remittance through him and will buy his sari-sari store afterwards. Value Proposition: Unique Selling Proposition:
Transcribed Image Text:customers. Do this in your notebook. and customers. Do this in Situation: a substantial number of customersS who will claim remittance through him and will buy his sari-sari store afterwards. Value Proposition: Unique Selling Proposition:
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