You are thinking about buying a used refrigerator. You find three are available. One is being sola by a couple that just bought a new refrigerator, one is sold by a student that just flunked out of school and the third is being sold by a handyman. They are priced about the same. From whom should you buy? Select one: a. the flunk out O b. none of them O c. the married couple O d. the handy man

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You are thinking about buying a used refrigerator. You find three are available. One is being sold
by a couple that just bought a new refrigerator, one is sold by a student that just flunked out of
school and the third is being sold by a handyman. They are priced about the same. From whom
should you buy?
of
Select one:
O a. the flunk out
Ob. none of them
O c. the married couple.
Od. the handy man
Next page
us page
our on this page
WXOP?KI
SKA
Transcribed Image Text:You are thinking about buying a used refrigerator. You find three are available. One is being sold by a couple that just bought a new refrigerator, one is sold by a student that just flunked out of school and the third is being sold by a handyman. They are priced about the same. From whom should you buy? of Select one: O a. the flunk out Ob. none of them O c. the married couple. Od. the handy man Next page us page our on this page WXOP?KI SKA
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